Quality is going to be the next buzzword in the digital marketing world.
Ongoing development and refinement of search engine algorithms, especially at Google, is applying new pressure on websites to present and maintain quality content. Over the past year, Google has changed its search engine algorithms to put more focus on quality. One of the driving forces in their change is identifying websites that have high-value content. Other web search engines have focused their search results on content quality all along.
These ongoing changes and adjustments are affecting SEO tactics.
If you are using any of the various forms of digital marketing, and especially if your small business website is important in your marketing, you need to be looking closely at your content and take steps to ensure that you are providing high-value and high-quality content to website visitors.
If you are serious about your digital marketing efforts, you have probably been trying to provide this value. How do you know if you are succeeding?
The place to start is to look at your website, or better yet, have someone you trust look at your website.
Look at the writing. Are all the text components on your website well-written? Are they free of typos? Are they grammatically correct? Are they logical and easy to understand? And, most importantly, do they convey the message that you are trying to get to your visitors?
Now look at your design. Is the website easy to follow? Are your visitors able to easily find the information you have posted for them? Do you have high quality links that help your readers find information compatible with the message you are delivering?
Now look for a blog. Do you have one? If you do, is it regularly updated and do the posts conform to all the criteria in step one above? If you don’t have a blog, do you need one? Could you use a blog to provide even more information of value for your visitors?
The content you create for your website should not be just a bunch of words and pictures and maybe a video thrown together. It should to be an integral part of your communication’s strategy and have value to your visitors. It also should incorporate SEO best practices for small business websites.
If you haven’t lately, now would be a great time to give your website content a thorough check. If you would like to learn more about business websites, content creation or content marketing, contact us.