Small business owners are innovators. Without colossal overhead, corporate lawyers, or exorbitant advertising budgets, the small business owner has shaped the landscape of American business. While many such pioneers are currently feeling the squeeze from larger corporations, many others have discovered the level playing field that can be found when small business harnesses the power of content marketing, offering your clientele the information they need to make an informed decision and building the trust that they expect.
Content marketing involves creating and distributing relevant content for the purpose of engaging a targeted audience in order to achieve business goals. Content marketing predicts the compelling details that will captivate an audience’s interest, exploring the material at a much more pedagogical level than traditional advertising. Such strategy utilizes such tools as webcasts, e-books, videos, case studies, brochures, blog posts, etc. to broaden the consumer’s understanding. It is this very instruction that allows you to build a relationship with your potential clients. Through this instructional pattern, consumers know that you see them as more than mere revenue; consequently, you earn their trust and they will feel confident in doing business with you.
While traditional marketing techniques might be more familiar to you, those strategies are failing today’s small business owners. The marketplace has changed; therefore, the marketing practices must follow suit. In reviewing 100 Awesome Marketing! Stats! Charts! & Graphs, it becomes painfully obvious just how much America’s buying patterns have transformed. Today, 3/4 of all U.S. adults are online, performing many of the tasks that they used to fulfill by other means. Whereas the consumer of past decades relied on commercials, newspapers, or friends to tell them about products, today’s shopper largely relies upon the internet. To evolve with the consumer, content marketers are shifting their budgets to social media, virtual events/webinars, and search engine optimization. Effectively, content marketing will meet your consumer on their terms, online and informed.
Please contact us at Accendo Digital so that we may support your role in shaping the face of tomorrow’s small business enterprise today.