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Quality Content Boosts Small Business Websites

| Content Marketing
May 18, 2012

Quality is going to be the next buzzword in the digital marketing world. Ongoing development and refinement of search engine algorithms, especially at Google, is applying new pressure on websites to present and maintain quality content. Over the past year, Google has changed its search engine algorithms to put more...
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Repurposing Content: A Key Content Marketing Strategy

| Content Marketing
April 19, 2012

You’ve got great content lined up for your website or blog, and now all you have to do is publish it and get the word out. A primary concern for small businesses when marketing their content is how to maximize its effectiveness. How do you measure the impact? Your basic...
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10 Tips for Better Content Marketing

| Content Marketing
February 16, 2012

Content marketing involves creating and distributing relevant content for the purpose of engaging a targeted audience in order to achieve business goals. Although it can be time-consuming, it’s well worth the effort. Content marketing can improve brand recognition, trust, authority, credibility, loyalty and authenticity, which will ultimately help your revenue. This article...
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Tagged content marketing plan, editorial calendar, LinkedIn, target audience
Is Klout important for inbound content marketing?

| Content Marketing
January 27, 2012

Even new, high tech companies and the people that embrace all kinds of new technologies can get a bit of fatigue with all the new social networks out there. We have to constantly evaluate to see if the new thing coming along is the next Facebook or the next MySpace....
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Tagged klout
Content Marketing is Easier Than You Think. Ideas to Get You Started in 2012.

| Content Marketing
January 16, 2012

Content marketing can seem like a tough assignment for anybody — especially if you’re in, say, the furniture business. You’re not Ted Turner, you just want to sell chairs. But don’t sell yourself short. You might not have a staff of correspondents filing dispatches from all over your store, but you’ve...
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Tagged LinkedIn
What is the Relationship Between Content Marketing and Social Media?

| Content Marketing, Social Media
January 5, 2012

Our customers sometimes ask us to explain the difference between content marketing and social media. Are they two different animals? Or is one simply the subset of the other? It’s worth it to take a look at the two concepts in greater detail and understand their relationship. Content marketing is...
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Content Marketing Should be Sustainable

| Content Marketing
December 19, 2011

A defining feature of content marketing is its continuous, ongoing nature. As this article puts it, content marketing is not a sprint; it’s a marathon. That’s why it’s essential to plan for continuity in content marketing. By incorporating a story, characters, a theme, or a hook that lasts, you can make your content sustainable...
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Tagged character, community, curation, rubrics
Content Marketing: Why Every Company is a Media Company

| Content Marketing
December 14, 2011

Every company is a media company. That’s our motto. It’s on our home page, front and center, in big type >> Put more simply… EC = MC. Have you wondered what it really means? To us, it’s not just another glossy marketing slogan. We see content as an essential element that...
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Tagged every company is a media company, LinkedIn
Secrets to Getting More From Your Content Marketing

| Content Marketing
December 8, 2011

Content marketing is the driver of inbound marketing. The more content you have the more chance there is of a prospective customer finding you. Content marketing gives you another outlet for your keywords and a way to keep someone on your site and coming back to your site because you...
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Tagged blogging for business, digital content marketing
Content Marketing for Your Business

| Content Marketing
December 5, 2011

What can online content marketing do for your business? It can bring new customers into your store, add to your bottom line, and it can create a buzz for your business that may be hard to believe if you do it right. Social media is leading the nation in how...
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Tagged b2b content marketing, b2c content marketing, content marketing for business